Remember several years ago when CRM applications starting popping up left and right?

They let companies keep track of their customer interactions much more effectively - ever wonder how your dentist always seems to remember exactly what you told him on your last visit, or how those birthday cards automatically show up from your insurance agents each year?

That's all driven by customer relationship management software - a market category that's recognized across all industries.

This year there's a new market category that was just announced last week by Jive Software. It's called Social Business Software (SBS), and it's going to have even more profound of an impact on the world than CRM.

You're probably already using social networking software like Facebook and LinkedIn to re-connect with old friends and stay in touch with your current friends, but those sites aren't designed for business purposes.

What if you could take those social collaboration features and convert them into tangible business value for your company? You'd be a hero, wouldn't you?

That's what SBS does.